ConvertKit (Kit) Best Price Guide 2026: Real Pricing, Annual Savings & How to Get the Lowest Cost
Complete guide to ConvertKit (now Kit) pricing in 2026. See all plan tiers, monthly vs annual pricing, hidden costs, and how to get the best deal on this creator-focused email platform.
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ConvertKit (Kit) Pricing: What You Actually Pay in 2026
ConvertKit rebranded to Kit in early 2026. The product is the same, and pricing saw a significant change in September 2025 with approximately a 35% increase on paid plans. Here is exactly what you pay in 2026.
| Plan | Monthly (1k subs) | Annual (per month, 1k subs) | Annual Savings |
|---|---|---|---|
| Newsletter (Free) | $0 | $0 | – |
| Creator | ~$39 | ~$33 | ~15% |
| Creator Pro | ~$59-$79 | ~$50-$66 | ~15-20% |
The annual plan saves 15-20%. That is the single biggest way to lower the effective monthly cost. If you are committed to Kit for the long term, annual billing is the right choice.
Prices verified July 2026. Always check the official Kit pricing page for current rates.
Free Plan: What You Actually Get
Kit’s free Newsletter plan is the most generous free email tier available in 2026.
| Feature | Free Plan Limit |
|---|---|
| Subscribers | Up to 10,000 |
| Broadcasts | Unlimited |
| Landing pages & forms | Yes |
| Digital product sales | Yes |
| Kit branding | Included |
| Automations | Not available |
| Email sequences | Not available |
| Advanced tagging | Limited |
Who the free plan is for:
- Creators sending a simple weekly newsletter
- Testing Kit before committing to a paid plan
- Building an email list without upfront software cost
- Anyone who does not need automation sequences
When to upgrade: The moment you need automated email sequences, visual automation builders, or multi-step subscriber journeys, you need the Creator plan.
Paid Plans: Pricing by Subscriber Count
Kit scales pricing by subscriber count. Here is the real cost at different list sizes.
Creator Plan
| Subscribers | Monthly | Annual (per month) |
|---|---|---|
| 1,000 | $39 | $33 |
| 3,000 | $59 | $50 |
| 5,000 | $89 | $75 |
| 10,000 | $119 | $99 |
| 25,000 | $199 | $167 |
| 50,000 | $379 | $317 |
Creator Pro Plan
| Subscribers | Monthly | Annual (per month) |
|---|---|---|
| 1,000 | $59-$79 | $50-$66 |
| 5,000 | $111 | $93 |
| 10,000 | $139 | $116 |
| 25,000 | $279 | $234 |
| 50,000 | $479 | $400 |
Annual vs Monthly: Real Savings
| Plan (1k subs) | Monthly | Annual (per month) | Annual Total | You Save Per Year |
|---|---|---|---|---|
| Creator | $39/mo | $33/mo | $396 | $72 |
| Creator Pro | $59/mo | $50/mo | $600 | $108 |
At higher subscriber counts, the absolute savings grow:
- Creator at 5k subs: $89/mo monthly vs $75/mo annual = $168/year saved
- Creator at 10k subs: $119/mo monthly vs $99/mo annual = $240/year saved
Hidden Costs & Things to Watch
1. Subscriber-Based Pricing Scales Up
Kit charges by subscriber count. As your list grows, your monthly bill increases. A jump from 1,000 to 5,000 subscribers more than doubles your cost (from $33/mo to $75/mo on annual Creator).
2. No Annual Discount on the Free Plan
The free Newsletter plan is generous, but the jump to the paid Creator plan is significant – from $0 to $33/mo (annual) at 1,000 subscribers.
3. 0% Revenue Share (Not a Cost, But Worth Noting)
Kit does not charge revenue share on paid newsletters – only Stripe processing fees apply. This is significantly better than Substack’s 10% cut.
4. Grandfathering May Apply
Existing annual subscribers who signed up before the September 2025 price increase were protected for one billing cycle. If you let your subscription lapse, you lose grandfathered pricing.
5. No Built-In SMS or Multi-Channel
Kit is email-only. You will need separate tools for SMS, push notifications, or social media scheduling.
Price Comparison with Competitors
At 1,000 Subscribers
| Platform | Monthly Cost (Annual) | Features Included |
|---|---|---|
| Kit (Creator) | $33/mo | Full automation, sequences, tagging |
| Beehiiv (Scale) | $43/mo | Ad network, paid subscriptions, 0% rev share |
| MailerLite (Comfort) | $10/mo | Automation, unlimited emails |
| Mailchimp (Standard) | $45/mo | Multi-step automation, templates |
| Brevo (Business) | $18/mo | Multi-channel (email + SMS), unlimited contacts |
At 10,000 Subscribers
| Platform | Monthly Cost (Annual) |
|---|---|
| Kit (Creator) | $99/mo |
| MailerLite (Comfort) | $73/mo |
| Brevo (Business) | $18/mo |
| Mailchimp (Standard) | $135/mo |
| Beehiiv (Scale) | $96/mo |
Kit is priced in the middle of the market. It is cheaper than Mailchimp but more expensive than MailerLite and Brevo. The value proposition is creator-specific features (tagging, digital products, subscriber management) rather than price.
How to Get the Lowest Price
Strategy 1: Stay Free as Long as Possible
Kit’s free Newsletter plan supports up to 10,000 subscribers. If you are just sending broadcasts without automation, you can stay free until you hit that limit.
Strategy 2: Go Annual from Day One
If you need automation, choose the Creator annual plan. It saves roughly 15% compared to monthly billing. At 1,000 subscribers, that is $72/year saved.
Strategy 3: Clean Your List Before Scaling
Kit charges by subscriber count. Regularly archive inactive subscribers to avoid paying for contacts who never open your emails.
Strategy 4: Consider Pro Only When Needed
The Creator Pro plan adds deliverability reporting, subscriber scoring, and Facebook audience integration. Most solopreneurs do not need these features until they are scaling past 10,000 subscribers.
FAQ
Is Kit really free up to 10,000 subscribers? Yes. The free Newsletter plan supports up to 10,000 subscribers with unlimited broadcasts, landing pages, forms, and digital product sales. The limitation is no automation sequences or email automation builders.
Does Kit charge a percentage of revenue? No. Kit charges 0% revenue share on paid newsletters. You only pay Stripe processing fees (typically 2.9% + $0.30 per transaction). This compares favorably to Substack’s 10% cut.
Can I switch between monthly and annual billing? Yes. You can switch billing frequency in your account settings. The change takes effect at the start of your next billing cycle.
Is there a money-back guarantee? Kit does not advertise a standard money-back guarantee. However, the free Newsletter plan eliminates financial risk – you can fully test the platform before paying.
Does Kit have hidden fees? No hidden fees. The pricing is transparent: you pay the listed rate based on your subscriber count. No setup fees, no cancellation fees, no overage charges beyond subscriber tiers.
Bottom Line
The best Kit (ConvertKit) price in 2026 is:
- $0 – if you do not need automation (free Newsletter plan up to 10k subs)
- $33/mo (annual) – Creator plan at 1,000 subscribers for full automation
- $50/mo (annual) – Creator Pro at 1,000 subscribers for deliverability insights
Kit is not the cheapest email platform (MailerLite and Brevo are cheaper at scale), but it offers the best creator-specific features – particularly its tagging system, subscriber management, and 0% revenue share on paid newsletters.
👉 Check Current Kit Pricing – start free, no credit card required.
Prices verified July 2026. This page contains affiliate links. Always check the official Kit pricing page for the most current information.